About Marketing
Segmentation & Targeting
This course explores how to divide the market into groups based on demographics, behaviors and/or preferences allowing tailored marketing strategies. Students identify & focus on specific groups of consumers most likely to purchase a product or service.
Branding
The class discusses the importance of establishing a strong identity that resonates with consumers and differentiates the product from competitors. .
Consumer Behavior
Understanding how consumers make purchasing decisions and what influences their choices is a key focus, alongside effective communication strategies.
Digital Marketing
Students learn to leverage online platforms and technologies. Including social media, email marketing and search engine optimization (SEO), to reach and engage consumers.
Evaluation & Analytics
The class covers how to monitor and asses the effectiveness of marketing strategies and campaigns through metrics and analytics, promoting data-driven decision-making for continuous improvement.
Overview
The marketing principles class provides students with a comprehensive foundation in marketing strategies, enabling us to build successful brands and achieve marketing objectives. By applying these principles, students gain valuable skills that are essential for careers in marketing and business.